Brand of some Automotive Industries

The brand is the most important asset of a company and is also a tool for market leadership. There are a lot of fascinating stories associated with corporate brands: below we offer the evolution of some of the most famous brands of automotive companies.

Alfa Romeo

The Italian car manufacturer, has its origins in France. The company was initially founded as a limited company Italian Darracq (SAID) in 1906 by the French automobile company Alexandre Darracq with some Italian investors. After the failed partnership one of the investors, the Cavalier Ugo Stella, moved the company and named it Anonima Lombarda Fabbrica Automobili or ALFA. The first ALFA logo was designed in 1910 by Romeo Cattaneo and has an interesting history. Mr. Cattaneo once had a tram in Piazza Castello in Milan and was inspired by the flag with the red cross symbol of the city of Milan and the coat of arms of the noble house of Visconti (the symbol is characterized by an Alfa Romeo with a man between the mouth). The words ALFA and MILANO were written around the two symbols separated by two nodes of the Savoy dynasty, in honor of the kingdom of Italy. In 1916 the Neapolitan businessman Nicola Romeo bought the company and converted it into a company of ammunition and machinery due to the First World War. In 1918, the badge was redesigned by Giuseppe Merosi to include the words ALFA ROMEO. After the war, the company returned to making cars.

Chrysler

The company was formed by Walter Percy Chrysler, June 6, 1925, with the remaining assets of Maxwell Motor Company. Lightning above and below the name are actually the "Z", a tribute to the first prototype built by Chrysler, which took the name of "Zeder", the chief engineer Fred Zeder. Since the '80s Chrysler adopted a much more modern logo. In the late '90s, the logo changed again, with the addition of wings that gave the brand a nicer look. After that Fiat bought Chrysler brand, the logo was further modified with the design of a more modern wing although many see a certain resemblance to the Aston Martin brand.

Peugeot

The Peugeot is a major French car brand and was started by two brothers, Jean-Pierre and Jean-Frédéric Peugeot in 1812. The company was a steel mill for decades, producing different products such as machine tools, crinoline dresses, umbrellas, irons boards, etc etc. In 1855, the company started making bicycles and has been one of the largest bicycle manufacturers in France. A little later the company entered the automotive industry. Peugeot lion logo was inspired by the flag of the Region of Franche-Comte and was designed by a jeweler, Justin Blazer in 1847.

Mitsubishi

The family Iwasaki, who invented the Mitsubishi brand, lived in feudal Japan in 1854 and has had to go through very difficult periods. When Yataro Iwasaki was at school one day he was called at home, because his father was injured during a fight with the village chief. She asked a local magistrate to hear the version of his father and, when the magistrate refused, accused the man of corruption. Yataro was thus sentenced to seven months in prison. When he came out, and with the abolition of the feudal system, gave birth to a shipping company called Mitsubishi. Later, a member of the fourth generation of Iwasaki, Kayota, transformed the company into the automotive giant current changed his name to Mitsubishi Motors. The logo is a combination of the arms of the Iwasaki family and the three diamonds "stacked". The official translation of the logo is just "three diamonds".

Opel

The company, which at the beginning was producing sewing machines, was founded by Adam Opel. In 1895, lla his death, the company was taken over by his sons who began to produce cars and launched the first car three years later. After 1906, there have been many versions of the oval logo was introduced in 2002 and updated, respecting the style of 3D design of this era. With the introduction in 2008 of the Insignia, which in 2009 reached the title of Car of the Year worldwide, the company introduced a new logo to strengthen its image. The new logo has added the inscription OPEL at the top of the circle.

And what do you think? Tell us what other logos you want, we can do that with exciting stories of the famous car companies! 

Adapted from: www.crearelogo.it

Car Market: First Half 2015 Go Well

AIR RETURN - Still missing some piece but it is now quite clear the performance of the main car manufacturers in the first half of the year. However we can say that things are going well. Despite the negative trend or stagnant in some areas of the world (primarily China, but also South America), revenues are growing, and even more profits especially in Europe. Sign that manufacturers have honed their work, which manages to make the most of the cars produced and reducing production costs. Below the picture of the results of the main house.

FORD - Ford For the first six months of 2015 were definitely positive economically. Faced with a turnover down 3% (71.2 billion dollars) profit after payment of taxes was 2.809 billion dollars against only 160 million in 2014. Turnover It was on the sale of 3.264 million vehicles. Especially in Latin America sales increased by 14 billion in 2014 to 12.4 billion in 2015. In Europe, sales decreased 15.8000000000-13.9000000000 dollars.

GENERAL MOTORS - The American group GM from January to June totaled a turnover of 73.892 billion dollars, up from 77.057 reached in 2014. Net profit after payment of taxes was 2.048 billion dollars.

MERCEDES - The Daimler group, which has in its Mercedes brand prominent in the first half of 2015 a turnover of 71.7 billion euro, an increase of 18%. 40.6 billion, regards the car, with an increase of 17%. Net income was $ 4.4 billion, up 35% from the same period in 2014. The basis of the result is the substantial increase in sales. For Mercedes, the increase was 14.7%, reaching a total of 898,425 units; for smart you come to share 62.164, an increase of 32.8%.
NISSAN - Like all Japanese companies, for the Nissan there are still half-year figures, given that the company will start the budget year on April 1. The data from March to June are therefore the first quarter of the financial year 2015-2016. In this period the turnover of the Nissan was up 17.6% and traces the excellent economic results achieved by improvements in Europe and North America.
PSA PEUGEOT CITROËN - For PSA Peugeot Citroën that 2015 was the first half, net income from 2011. The turnover was 28.9 billion euro (+ 4.7%), which made 19.4 division automobile.Questi numbers are the result of the improvement in the market especially by the Peugeot brand and sales profitability.

RENAULT - Wind favorable also for Renault in the first half of the year. Turnover amounted to 22.197 billion euro, an increase of 12% over the first six months of 2014. Of this total, 21.065 billion are derived from the auto industry, which has increased more than the total, ie 12, 4%. From this turnover it was generated a net profit of 1.469 billion euro, a 83.4% increase on 2014. The positive performance of the business has its origin in the good results in the European market, where new models are achieving great successes, and improving profitability.
VOLKSWAGEN GROUP - In the first six months of 2015, the Volkswagen Group has a turnover of 108.776 billion euro (of which 94.093 billion from the automotive sector) with a growth of 10.1% over the same period of 2014. This even though the vehicles sold showed a slight drop (-0.5%). Operations management is, however, improved a lot, so that operating profit rose 13%, to 6.99 billion euro. The profit after tax was 5.663 billion euro.

BMW, Audi and Mercedes against Uber: shoot the race for the acquisition of Here.

According to the news reported by Forbes, BMW, Mercedes and Audi have joined forces and are preparing a formal offer to acquire the service of maps Nokia Here. The division of the Finnish company, according to estimates by the Wall Street Journal, could be worth more than two billion dollars. The goal of the acquisition is to support a project of car you drive themselves, thanks to one of the most accurate mapping services in the world. A move that should help counter the threat of the entry of Google in the field. The fear of the automakers, in fact, is that the American company would release an open-source operating system for cars that drive themselves, following the same strategy used by Android.

And there's more, because according to the New York Times, also Uber submitted an offer of three billion dollars for Here, proposal made possible by the recent funding by $ 5.9 billion and the positive numbers of its budget. Currently, Uber uses Google Maps technology, but Here enable the company to have their own software, which would also help in terms of logistics divisions as UberFresh, specializing in the delivery of food.

 From a financial standpoint, Here it is completely independent and closed last year with a turnover of 1.1 billion dollars, with six thousand employees in 200 offices that, for the future, are aimed at creating maps 3D.

Why a Real Estate Agency Should Adopt a Strategy of Digital Communication

We are in 2015, in the era of digitization, as ever at the moment so it is necessary to face new projects with a distinct digital communications strategy. Especially projects of content management, since their impact in our organizations is enormous. The communication plan should be formulated with logic and coherence through four phases: analysis, strategy, operation and evaluation. All this should be seen as a circular process whose parts are interrelated with each other. Is unthinkable today for a real estate agency not communicate. And when referring to the communication is somewhat anachronistic not consider the digital component or worse yet put in antithesis.

"A web marketing strategy can not be improvised to be studied and planned on the basis of three key criteria: Content SEO, Social Media Marketing, Digital ads."

 The solution is to remain calm in the face of ever-changing tools, dwelling in the most simple, clear and transparent to bring out those elements that are "solid" which, above all, make us different from the competition.

Therefore, the problem is not so much the idea of ​​reeling to change its communication in the name of the technology to finally ask the right questions that help to bring out in a clear who we are, what we do, through a website, a blog , a newsletter, a Facebook page, all tools that fit for an estate agency that knows how to communicate on the Web 2.0.
But be careful not to make mistakes: a common mistake is surely to approach to digital communication with an incorrect investment in human and material resources. We have before us a path complex and difficult. Sometimes also much expensive.

Not win who will have "only" the best house to place. But who will have a win strategy incentive digital communication that is and will be the future of the international property market.

And what do you expect?! If you want to have a excellent communication strategy digital contact our company, we will be more than happy to help. Kukuvaia For You

Real Estate Office Translocate Online

The 2013 will close approximately 2,500 Real Estate office. Speaks clearly the internal statistics of Fiaip, the Italian federation representing professionals Real Estate Agents with a total of 32 thousand agencies in Italy. About 7-8% do not survive; those that reopen under a "new forms" (associations, cooperatives, professional networks, etc.) are 3 %. The internal reorganization process in the housing market is picking operators and only those who change can overcome the crisis.

New opportunities of European Property Market

More and more people decide to invest in brick confident that sooner or later begin to rise again real estate prices across Europe as they demonstrate different analistiche agencies. The renewed consumer confidence, as well as the possibility of funding more accessible (with interest rates at the lowest level) are all factors that favor this price trend.
Now the question that we all ask ourselves is: where should buy real estate today? According to the latest data, we can find good solutions in countries like Austria and Spain but the real deal this year may properties of the Hellenic country, this because on one hand the new agreement between Greece and Europe is injecting a renewed confidence, secondly, because housing prices in Greece fell by much following the latest events that have sconbussolato the whole Hellenic peninsula and that is leading many citizens in economic difficulty to sell their homes. No coincidence that in 2014 four out of ten purchases were made between Greece and Spain, the two countries with the highest profit margin for anyone who decides to invest in the property market. And what do you expect?