The brand is the most important asset of a company and is also a tool for market leadership. There are a lot of fascinating stories associated with corporate brands: below we offer the evolution of some of the most famous brands of automotive companies.
Alfa Romeo
The Italian car manufacturer, has its origins in France. The company was initially founded as a limited company Italian Darracq (SAID) in 1906 by the French automobile company Alexandre Darracq with some Italian investors. After the failed partnership one of the investors, the Cavalier Ugo Stella, moved the company and named it Anonima Lombarda Fabbrica Automobili or ALFA. The first ALFA logo was designed in 1910 by Romeo Cattaneo and has an interesting history. Mr. Cattaneo once had a tram in Piazza Castello in Milan and was inspired by the flag with the red cross symbol of the city of Milan and the coat of arms of the noble house of Visconti (the symbol is characterized by an Alfa Romeo with a man between the mouth). The words ALFA and MILANO were written around the two symbols separated by two nodes of the Savoy dynasty, in honor of the kingdom of Italy. In 1916 the Neapolitan businessman Nicola Romeo bought the company and converted it into a company of ammunition and machinery due to the First World War. In 1918, the badge was redesigned by Giuseppe Merosi to include the words ALFA ROMEO. After the war, the company returned to making cars.
Chrysler
The company was formed by Walter Percy Chrysler, June 6, 1925, with the remaining assets of Maxwell Motor Company. Lightning above and below the name are actually the "Z", a tribute to the first prototype built by Chrysler, which took the name of "Zeder", the chief engineer Fred Zeder. Since the '80s Chrysler adopted a much more modern logo. In the late '90s, the logo changed again, with the addition of wings that gave the brand a nicer look. After that Fiat bought Chrysler brand, the logo was further modified with the design of a more modern wing although many see a certain resemblance to the Aston Martin brand.
Peugeot
The Peugeot is a major French car brand and was started by two brothers, Jean-Pierre and Jean-Frédéric Peugeot in 1812. The company was a steel mill for decades, producing different products such as machine tools, crinoline dresses, umbrellas, irons boards, etc etc. In 1855, the company started making bicycles and has been one of the largest bicycle manufacturers in France. A little later the company entered the automotive industry. Peugeot lion logo was inspired by the flag of the Region of Franche-Comte and was designed by a jeweler, Justin Blazer in 1847.
Mitsubishi
The family Iwasaki, who invented the Mitsubishi brand, lived in feudal Japan in 1854 and has had to go through very difficult periods. When Yataro Iwasaki was at school one day he was called at home, because his father was injured during a fight with the village chief. She asked a local magistrate to hear the version of his father and, when the magistrate refused, accused the man of corruption. Yataro was thus sentenced to seven months in prison. When he came out, and with the abolition of the feudal system, gave birth to a shipping company called Mitsubishi. Later, a member of the fourth generation of Iwasaki, Kayota, transformed the company into the automotive giant current changed his name to Mitsubishi Motors. The logo is a combination of the arms of the Iwasaki family and the three diamonds "stacked". The official translation of the logo is just "three diamonds".
Opel
The company, which at the beginning was producing sewing machines, was founded by Adam Opel. In 1895, lla his death, the company was taken over by his sons who began to produce cars and launched the first car three years later. After 1906, there have been many versions of the oval logo was introduced in 2002 and updated, respecting the style of 3D design of this era. With the introduction in 2008 of the Insignia, which in 2009 reached the title of Car of the Year worldwide, the company introduced a new logo to strengthen its image. The new logo has added the inscription OPEL at the top of the circle.
And what do you think? Tell us what other logos you want, we can do that with exciting stories of the famous car companies!
Adapted from: www.crearelogo.it
